Free tool
Ad Hook Grader
Paste your ad hook and get an instant score, what type it is, honest feedback, and a stronger rewrite — free, no sign-up.
Your hook decides whether anyone sees the rest of your ad. A weak hook means wasted ad spend no matter how good your product is. This free tool grades any Facebook, Instagram, or TikTok ad hook in seconds — so you can fix it before you spend a rupee.
How to write a hook that converts
The best hooks are specific, tap a real pain or desire, and create an open loop that makes people need to know more. Vague, salesy, or product-first hooks get scrolled past. Paste yours above to see where it lands and how to sharpen it.
Frequently asked questions
What is an ad hook?
The hook is the first line or first 3 seconds of your ad — the part that stops the scroll. It's the single most important element of a paid social ad; if the hook fails, nothing else matters because no one reads on.
How is the hook scored?
Our AI scores 0–100 based on how well the hook stops the scroll and earns the click — factoring in curiosity, specificity, emotional pull, and relevance to the buyer. Higher means more likely to convert.
Is this really free?
Yes — no sign-up and no credit card. It's rate-limited to prevent abuse. For unlimited grading plus a full strategy (10 ranked hooks, avatars, real winning ads, scripts), create a free account.
Which platforms does it work for?
Meta (Facebook/Instagram) and TikTok. Pick the platform for slightly more tailored feedback, or leave it blank for a general grade.